Collaborative marketing for electronic resources

Marie Kennedy noted that “100 institutions have signed on to be part of a research/training project on marketing electronic resources! The project is designed to test whether a collaborative model of benchmarking the marketing of e-resources is feasible.”

For more information, head on over to:

http://benchmarketing.wetpaint.com.

The project is summarized at Marie R. Kennedy. 2011. “Collaborative Marketing for Electronic Resources.” Library Hi Tech News 28(6): 22-24. if you don’t subscribe to that journal you can read the pre-print at http://digitalcommons.lmu.edu/librarian_pubs/4/.