Collaborative Marketing of e-Resources at ACRL

Another great post from Marie Kennedy.  She is the Serials & Electronic Resources Librarian at Loyola Marymount University in Los Angeles, CA.

Collaborative Marketing for Electronic Resources

At the recent conference of the Association of College & Research Libraries (Philadelphia, PA) I used my poster presentation to propose a national, collaborative project with college and university libraries all over the United States to test a model for benchmarking marketing for electronic resources.

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