Metrics for Improving Social Media Communication

Social Media Metrics
By David Stuart, ONLINE Magazine

Excerpt: “Social media has been adopted by every type of library in recent years, from small special libraries to large national ones. Many now host blogs and wikis, are members of numerous social network sites, and even participate in virtual worlds. These sites and technologies offer new ways for library staff and users to communicate and collaborate. However, with so many different technologies and sites available—and with more emerging all the time—it is important that librarians develop methods for measuring the use and effectiveness of the technologies so that time is not wasted and the implementations are justifiable to upper management.”

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